A new day
has come bringing the spirit of fashion illustration back to the forefront of
the media. As the world has become
increasingly digitally driven, one would imagine that this analogue form of art
might become obsolete. However, hand rendered fashion illustration is stronger
than ever. Leading illustrators like
Izak Zenou, Rebecca Moses, Jason Brooks, and Bruno Grizzo are wowing brands and
clients around the globe. Michelle
Edelman from Traffic Creative Management, a leading creative agency in New York City comments, "Fashion illustration is
definitely wowing the media these days, as brands are looking for ways to
express their individuality and personality. We see an increasing request for
fashion illustration and illustration in general from most fashion and beauty
brands, as well as magazines, for events, in-store display, product packaging.
The biggest growth is the use of fashion illustration and illustration for
social media. It's that additional fresh
visual content that can fill in the gap that entices the public and the social
media followers. They also get to
benefit from the fashion illustrator's large instagram following."
