New York has been the hub of the advertising business for many a decade. One thing that everyone in the industry agrees with is that the business has changed 180 degrees from the old days of the ad world. A new hybrid of Boutique Branding and advertising agencies and consulting firms have cropped up to meet clients needs with a more flexible and curatorial approach.
Traffic Creative Management is one of those New York based Advertising and branding Agencies. Traffic Creative Management foresaw this trend early on and created an advertising, branding and design agency that represents the individual components of a traditional agency, allowing clients and brands to benefit from a customized curation of creative talent that could meet their specific needs. The art of creative curation was born. Traffic could match an Art Director with a specific design sensibility with a copy writer who had just the right voice.
If the project required illustration or photography, those artists could be curated into the mix. Through the years Traffic Creative Management (Traffic-nyc) has built relationships with a vast amount of top creative talent in both the US and worldwide, become a highly respected creative hub and incubator nurturing talent and creativity, anda consultancy where ideas and design bubbled with creativity. Their mission is to work with the most innovative creative talent and provide creative solutions for brands around the country.