Traffic
Creative Management is a boutique creative agency representing a small group of
noted illustrators, photographers, copywriters, art directors, savvy branders
and social media experts. While
representing artists, Traffic also curates creative team’s for brands and
agencies, which are geared specifically to the needs of the project and client.
"We
have worked with top international brands for close to 18 years including Henri
Bendel, L'Oreal, Lancome, Guess, Neiman Marcus, Victoria's Secret, Ann Taylor,
Coty, Condé Nast and Hearst magazines, as well as many of the top advertising
agencies and design firms." —Michelle
Edelman
"I
founded Traffic 18 years ago and the agency is driven my personal interest and
experience. Before Traffic I ran a branding and
design consultancy,
Sisman Design, and spent a number of years as a photography editor at Condé
Nast. The biggest contribution to my marketing and creative arsenal are my
years working with Cato DesgrippesBeauchantGobé and Lister Butler, two top
branding companies, where I was primarily focused on Fashion, Fragrance and
Liquors businesses. I was infused with
research and the strategic development of brands. I worked on the early brand positioning
of Victoria's Secret, banana republic and The Limited. I also worked on the Brown Forman Distillers
account for 4 years and was integral in developing ICY Vodka, as well as
overseeing many of the other Brown Forman brands.
Traffic
has always prided itself of being a boutique agency. Remaining small has allowed
greater focus on each of the artists it
represents.
Through a very hands on approach, the
agency is able to guide and drive the careers of it's artists, rather than be
controlled by the whims of the industry and doing work that is of lesser
interest.
Traffic
represents three photographers.
Michael
Mundy
Formento +
Formento
Davies and
Starr
Each
with a unique point of view.
See
links to their work below.
Michael
Mundy:
www.michaelmundy.com
http://www.traffic-nyc.com/portfolio/michael-mundy-artist/
From
his ongoing blog series www.anafternoonwith.com
http://www.traffic-nyc.com/portfolio/michael-mundy-afternoon/
Advertising
http://www.traffic-nyc.com/michael-mundy-advertising/
Fashion/Lifestyle
http://www.traffic-nyc.com/portfolio/grey-photo-2/
Formento +
Formento
BJ
and RicheilleFormento have a strong presence in the art world as well, and a
huge fan base. They truly bridge Art and
Fashion.
http://issuu.com/trafficcreativemanagement/docs/formento_formento_press/1
Fashion
http://www.traffic-nyc.com/portfolio/formentoformento-fashion/
Portfolio
Stories:
http://www.traffic-nyc.com/portfolio/formento-formento-circumstance-2/
http://www.traffic-nyc.com/portfolio/she-is-cuba/
http://www.traffic-nyc.com/portfolio/formentoformento-japan-diaries/
http://www.formento2.com
Davies and
Starr
Still
Life photo duo who can master any complex shot-- from water to movement.
http://www.traffic-nyc.com/motion/
http://www.traffic-nyc.com/portfolio/daviesandstarrpatterns/
http://www.traffic-nyc.com/portfolio/davies-and-starr-objects/
http://www.traffic-nyc.com/portfolio/daviesandstarrbeauty/
http://www.daviesandstarr.com
Traffic
Illustrators are some of
the most desired illustrators in the industry.
When looking for something unique look to illustration!
http://www.traffic-nyc.com/illustrators/
Monsier
Z http://www.traffic-nyc.com/portfolio/mr-z/
http://monsieurz.com/
Alicia
Malesani http://www.traffic-nyc.com/portfolio/alicia-malesani/
http://www.aliciamalesani-illustrator.com/
Rebecca
Moses http://www.traffic-nyc.com/portfolio/rebecca-moses/
IzakZenou http://www.traffic-nyc.com/portfolio/izak-zenou/
http://www.traffic-nyc.com/portfolio/izak-zenou-haute-couture/
http:///www.izakzenou.com
AmelieHegardt http://www.traffic-nyc.com/portfolio/amelie-hegardt/
Margot
Mace http://www.traffic-nyc.com/portfolio/margot-mace/
James
Dignan http://www.traffic-nyc.com/portfolio/james-dignan/
http://www.jamesdignan.com/james_dignan
Lucile
Prache http://www.traffic-nyc.com/portfolio/lucile-prache-food/
http://www.traffic-nyc.com/portfolio/lucile-prache/
http://www.lucileprache.com/
Jason
Brooks http://www.traffic-nyc.com/portfolio/jason-brooks/
http://www.jason-brooks.com
MargareteGockel http://www.traffic-nyc.com/portfolio/margaret-gockel-portfolio/
Penelope
Roland http://www.traffic-nyc.com/portfolio/penelope-rolland/
Wendy
Plovmand http://www.traffic-nyc.com/portfolio/wendy-plovmand/
MarenEsdar http://www.traffic-nyc.com/portfolio/maren-esdar/
Carine
Abraham http://www.traffic-nyc.com/portfolio/carine-abraham/
Cecilia
Lundgren http://www.traffic-nyc.com/portfolio/cecilia-lundren/
Rikke
Jorgensen http://www.traffic-nyc.com/portfolio/rikke-jorgensen/
Puntoos http://www.traffic-nyc.com/portfolio/puntoos/
Traffic
also spends a good deal of time helping clients find the right artist. After being in the business for so many
years, they have a vast network of creative talent that spans the entire globe
from Europe, Asia, to the US and more. Lately,
they have been focusing heavily on illustrated
typography
as that is something they get a lot of requests for.
Copy Writers
Traffic
works with many savvy copywriters doing naming, brand positioning, taglines,
developing a brand's voice and so forth.
"We have a lot of experience with naming! Depending upon the project, we
either work with one of our copywriters or we put together naming groups to
generate a lot of ideas. Through the
years we have created our own savvy system and strategy to developing names
that are on point all the way through to copyrighting and trade marking names."
Michelle Edelman, CEO.
"One
of our favorite projects is consulting, writing and editing Guess' seasonal
magazine. I work on that personally with one of our top writers, Amy
Swift."
Our writers
include:
Amy
Swift, Brenda Cullerton, Jim Larkin, Audrey Devries, Courtney Saunders
and
more.
Products we
have named:
ICY
Vodka
NAVE
(by Onward Kashiama)
Starlight
(fragrance by Sania Twain)
Greendog
(Macy's kids line)
iLook
Magazine (China)
and
many more!
For
more information or to see more work specifically to what you are looking for
please email info@traffic-nyc.com or 212 734 0041.